PRIVATE DESIGN STUDIO

At its core, Private Design Studio is an independent study into transformation of the self. It approaches design as a discipline of intention—removing noise until what remains is useful and true. The work is not concerned with decoration or first impressions. We're interested in what lies beneath the surface. In what is human and real.

We strive to only make what we feel must exist. Be it for us or for you. We wrestle with the friction between the allure of perfection and the reality of being human. We ultimately embrace imperfections. We do so intentionally, as a loophole that reminds us to focus on what matters—the impact. Yes, we love good proportion, spacing, rhythm, silence, color, type. But what we really care about is who we are becoming and our relationship with the sacred. Decisions are made slowly. There is care in everything we do.

We do our best to shape our language to hold meaning without excess. We feel the gravity of an uncertain new world. We have a deeply personal interest in making the world a more hospitable place. Bear with us as we fail to reach our own expectations and surely yours. We hope to earn your trust and care over time. What feels simple is often the result of countless hours. What feels inevitable is the result of a thousand little ah-ha moments.

We would be remiss not to mention that we feel vulnerable and afraid. Words don't come easy. But we wrote this because it felt important. Private Design Studio is all about feeling. It was born a feeling and it will eventually die a feeling.

In a few years, if everything goes well, we'll have more to say. In the meantime, thank you for your attention. We are mere dust, experiencing a life we can't hold onto. Go hug someone you love today.